
A Commitment to Every Woman
For centuries, jewellery has been an integral part of human adornment, especially for females, and with growing times and changing mind-set; even men have joined the bandwagon. Recently, we are witnessing a confluence of gender roles in the modern workforce. Women are promptly consolidating their place outside the home environment. Jewellery can do just about anything. It can make a statement out of a skirt and a shirt. It can give you confidence when you’re lacking it. However, women and jewellery when combined with skill, each element makes the other better for the effort. When women are entirely emerging themselves into their work, putting in their best of efforts, a fine piece of jewellery can add a great dimension to their outfit.
History stands witness to the fact that we have almost always perceived jewellery as an essential aspect to bringing an appearance to unity. An outfit or a specific look may seem incomplete without a distinct ornament added to complement it. Undeniably, the contemporary woman has a different outlook and consequently a divergent buying pattern of jewellery in comparison to the previous generation.
The yesteryears demanded jewellery purchase for investment purposes. However, the present day scenario emphasizes on its wearability. As the working woman requires an independent set of jewellery that is exclusive only for formal or work set ups, the customary designs are not suitable for the objective at hand.
With Zilver, we bring to you the finest range of silver jewellery that is not only affordable but also precious, thereby providing an extensive variety. There is also an increasing trend of destination weddings wherein it becomes tiresome to carry valuable jewellery over a period of a week. With these ceremonies becoming grand and lavish, it is essential to carry along jewellery that is elegant and fashionable, which is just what Zilver delivers.
What you wear marks your personality. The jewellery should not be simply a designer’s pressing of an idea into the piece, but it also about the precision of the cut and to what extent the ornament goes on to reflect your individuality.
Previously, it was diamonds and gold that constituted the idea of luxury. However, today the standpoint has shifted to objects such as clothes, laptops, mobile phones, etc. Blocking funds in gold is observed as an expensive as well as a risky proposition.
There is more financial independence that is observed on the part of women. With majority of them aiming to create their own definite sense of style and how they carry themselves, women are gaining more power to purchase. Silver gives a breakthrough from the monotony besides a myriad of preferences and striking pieces that would makes them unmistakably audible with first looks, followed by their ideas.
Wearing silver is not only appealing to the looks of it but also makes the wearer comfortable with its light weight. Our curator, Vishal, identifies Zilver as a conjunction to all these women who celebrate their passion, efforts and sense of self every day. Zilver with its design and form aims to reach out to these women while further imbibing the essence of the modern woman in India.
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